Google Tag Manager Custom Template – Yandex Metrica

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It’s been a while since my last post ( Shame on me!) , but the new Custom Templates feature has been a great addition to Google Tag Manager the last week.

If you don’t know what the Custom Templates are, please do yourself a favor and read Simo Ahava’s great guide on them.

I’ve been playing the last days with this new feature, trying to build a more complex template, so I decided to try to implement a full Yandex Metrica Custom Template for Google Tag Manager.

What’s supported:

Method ( track types )

Init
Outbound links ( Fields: URL )
File Downloads ( Fields: URL , Referrer )
Reach Goals ( Fields: Target, Order Price, Currency )
Hit ( Fields: URL, Referrer, Title )
User Id ( Fields: User Id )
Session Pameters ( Fields : Parameters Map )
User Parameters ( Fields : Parameters Map )
Not Bounces

Tracking features supported on the tracker:

Enabling/Disabling default Data Sending ( default pageview, useful for SPA Sites )
Enabling Hash Tracking
Disabling sending pages to Yandex Index
Loading the Script library from the alternative CDN
Enabling/Disabling Accurate Track Bounce tracking
Enabling/Disabling Click Maps tracking
Enabling/Disabling Track Links ( including extensions personalization)
Enabling/Disabling Webvisor
Enabling Disabling the Debugging Cookie
Ecommerce Tracking ( data layer variable name can be personalized )

I’ve included some advanced features ( I’m new to Yandex Metrica, so I had no time to properly test them yet )

Debug Mode can be enabled from Init Tag without the need of setting up a QueryString parameter

Upcoming features

Callbacks support
Code improvements/comments

You can get the template from the following URL: https://github.com/thyngster/gtmtemplates/tree/master/Yandex%20Metrica

ChangeLog 14 June 2019

Fixed Ecommerce Setup . It was not being initilized.
Minor UI Reorganization
Added Session Parameters Tracking
Added User Parameters Tracking
Added userID Tracking
Added not-Bounce Tracking
Fixed Debug being reset on after init methods

Screenshots

Waiting for your feedback and request 🙂

Comments

4 responses to “Google Tag Manager Custom Template – Yandex Metrica”

August 21, 2019

paco

Gracias por el aporte, pero da error al importar el archivo en tag templates.

Reply
1. August 22, 2019
  
  David Vallejo
  
  Hol a Paco, he hecho pruebas durante varios días y a mi me lo importa correctamente en todos lados, algo debes estar haciendo raro.
  
  Desconozco como te descargas la plantilla, pero la cosa sería ir a esta url: https://raw.githubusercontent.com/thyngster/gtmtemplates/master/Yandex%20Metrica/gtm_yandex_metrica_custom_template.tpl , darle a Control + S ( o boton derecho salvar como ) y luego importar el archivo.
  
  Ya me dirás si te funciona…
  
  Reply
October 23, 2019

Erick

Hola, gracias por el aporte, tengo una duda, donde o como puedo hacer el id de seguimiento? tendrás alguna documentación que pueda segui

Reply
November 6, 2019

Fanat Yandex

Where is the instruction in Russian?

Reply