David Vallejo

Sr. Implementation Consultant

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Category - web analytics

  • web analytics

Tracking Android In-App visits in Google Analytics

March 20, 2020
2 min read

This is going to be a quick post about how to track in-app visits from Android devices. When an Android App opens a website in a webview ( in-app visit ), the visit usually comes with an special referrer, It does start with...

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  • web analytics

#Discussion :: GDPR Compliance – Google Analytics Setup Proposal

March 18, 2020
3 min read

NOTE: I want to start this post with a big disclaimer over it I’m not publishing it in order to tell anyone how they should be doing the Google Analytics tracking to comply with the GDPR / CCPA . The goal of this...

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  • web analytics

sameSite Automated Fix and status reporting tool

February 9, 2020
5 min read

It has been a hard week with all these vendors announcing the Four Hoursemen of the Cookies Apocalypse arrival.There’re a lot of changes coming when we talk about cookies ( 1st, 3rd party ), ITP, GDPR, CCPA,etc . I...

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  • web analytics

The Definitive Approach for preventing duplicate transactions on Google Analytics – Using a Universal CustomTask

November 21, 2019
5 min read

It’s been a long time since I wrote my post about how to prevent duplicate transactions on Google Analytics. At that point, the customTask wasn’t a thing on the Google Analytics JS library, and the approach...

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  • web analytics

Test API . Unit testing for Google Tag Manager Custom Templates

November 7, 2019
6 min read

Google Tag Manager team has just added, in a stealth mode, a new Test API for the Custom Templates. This Test API will allow us to define some Unit Tests in order to be able to automate the testing of our template before...

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  • web analytics

UDO Debugger – Easiest way to work and QA Tealium implementations

November 5, 2019
5 min read

Some years ago, I published my “Tealium Debugger” extension for Chrome which after a nice email my Inbox got, ended being named “UDO Debugger” ( no hard feelings at all ). You may click no the next CTA if...

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  • web analytics

Google Tag Manager Custom Template to grab the current Root domain Name

October 29, 2019
2 min read

It happened to me a lot of times that while working with cookies that for whatever the reason I didn’t remembered to add the domain name to the settings, or that I was not able to properly define the root domain. If you...

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  • web analytics

#proTip – Proactively Cookies Auditing with Google Tag Manager and Google Analytics

October 18, 2019
3 min read

Since GDPR was announced and more even with the rise of Safari’s ITP and the other upcoming protection feature by the other major browsers, the concers about users privacy was grown which is really nice. But despite...

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  • web analytics

Setting GA Cookies Server Side with PHP – ITP Workaround

October 18, 2019
3 min read

Yeah, I know, this has been done before by others, but since I had this piece of code around, I decided to publish it. It’s not going to be usual, method since we’ll be relying on sending a duplicate hit to our...

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  • web analytics

#tip – Grabbing current dataLayer variable name within GTM

October 16, 2019
1 min read

This is going to be a quick #tip post. and it’s coming from a post on Measure Slack. Let’s learn how to grab the current dataLayer variable name within GTM. We’ll need to create a variable with the...

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Copyright © 2022 . David Vallejo
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